Ethical and social issues in international marketing pdf

The ethical and social issues of information technology. Some areas of marketing ethics ethics of advertising and promotion overlap with media ethics. Ethical issues in international business request pdf. Globalization of markets, marketing ethics and social. Why is social responsibility important in marketing. Social and political institutions cannot respond overnight to these ripples it may take years to develop etiquette, expectations, laws.

The aim of this study is to investigate the factors related with ethical issues in marketing practices and to reveal possible influences of these factors on consumers ethical decision making. Savvy marketing and a reputation for quality have always been hallmarks of cocacola and have helped to make the product ubiquitous. Social marketing theory and practice has been progressed in several countries such as the us, canada, australia, new zealand and the uk, and in the latter a number of key government policy papers have adopted a strategic social marketing approach. Ethical and social responsibility in global marketing. This is normal because ethical decision making in marketing means business ethics and even ethical. Honesty be forthright in dealings and offer value and integrity.

Distributive justice, catholic social teaching, and the moral responsibility of. As a result, marketers often get away with illegal and unethical behaviour. Ethical values should be built into the organizational culture and the companys marketing strategy. In spite of international recognition and a strong brand, cocacola has run into numerous difficulties. Familiarizing marketers with ethical issues and potential areas of conflict makes it possible to eliminate the emerging ethical issues in daily marketing activity. Social media its impact with positive and negative aspects.

Ethical, legal, and social issues understanding genetics. Corporate social responsibilty csr and ethical issues in. The international business environment, through its cultural and economic diversity, often puts international managers in great difficulty as it generates a large variety of ethical issues. Ethical issues in international marketing is a valuable resource for readersincreasing need for knowledge of this important area. Apr 27, 20 social responsibility in the globalmarket place criticisms of international advertising, especiallyin developing countries, does not focus on retailadvertising, which brings together buyers andsellers and provides consumers with informationabout the local market, nor does it focus onindustrial advertising where businesses aretargeted not the. Ethical conflicts in marketing arise due to two reasons. Ethical issues in international business free essay example. It as rock dropped in pond, creating ripples of new situations not covered by old rules. Identify common ethical issues and their impact on individuals and organizations. It is important for the firm to be transparent and honest about what it is doing. The cultural and the legal issues to be considered in marketing new product in another country are. To date, little research has been conducted in the area of international. Marketing ethics are rules and the regulations with the principles to be followed in the international marketing. Social responsibility in the globalmarket place criticisms of international advertising, especiallyin developing countries, does not focus on retailadvertising, which brings together buyers andsellers and provides consumers with informationabout the local market.

International marketing ethics, globalization and social responsibility affected. The relationship between culture and perception of ethical. Apr 28, 2016 some of the most common ethical issues in international business include outsourcing, working standards and conditions, workplace diversity and equal opportunity, child labor, trust and integrity, supervisory oversight, human rights, religion, the political arena, the environment, bribery and corruption. This article will outline some of the common ethical and legal issues in marketing. Social critics claim that certain practices of marketing hurt customers or society.

Corporate social responsibilty csr and ethical issues in marketing 301 causerelated marketing has to be done correctly or it can hurt a company. Social media are computer tools that allows people to share or exchange informations, ideas, images, videos and even more with each other through a particular network. Steady increase in globalization lead to few problems which include ethics. We live in an information society, where power and wealth increasingly depend on information and knowledge as central assets.

Ethics and social responsibility in international business. For genetic testing to be used safely and appropriately, these issues should be discussed with patients so they are aware of risks and benefits. Marketing ethics in the international arena highlights a growing concern for ethics in. Ethical values are situation specific and time oriented. First various important issues in the field of it in the social and ethical areas are discussed. Ethical issues and their impact on marketing advertisements are a great way to spread knowledge about a product or service, but sometimes the messages in advertisements are questionable. However, in the 1990s and 2000s poor decisions, mismanagement, and alleged misconduct. Pricing in different countries, particularly developing ones, for essential goods such as.

Ethical issues may be related to employment practices in many nations. Nevertheless everyone must have an ethical base that applies to conduct in the business world and in personal life fam and grohs, 2007. Ethical issues in social marketing introduction ethics and the social marketer as a community ofprofessionals we have adopted no standards ofethics and it is probable that most ofour community has not read or analysed the guidelines set up for either commercial advertising or commercial marketing smith, 2001. Ethical challenges in international marketing marketing essay. In this lesson, we will examine the ethical issues in international business, such as corruption, pollution, and environmental challenges. Cocacola used to be an american company with a large international business. Ethical issues in globalization and international marketing. Understanding ethical, social, and political issues in e commerce internet and its use in ecommerce have raised pervasive ethical, social and political issues on a scale unprecedented for computer technology.

This article will study, 1 understanding business ethics and socially responsible marketing, 2 developing and implementing a socially responsible marketing. Information systems raise new ethical questions because they create opportunities for intense social change, threatening existing distributions of power, money, rights, and obligations new kinds of crime ethical and social issues related to system. Marketing professionals with a backbone reap great rewards, including a solid career with the potential for advancement. A detailed analysis of these issues can be found in the original paper cited above. Ethical and legal issues in marketing b2b marketing. Social responsibility in marketing can drive consumers toward products and services, enhancing a companys brand as well as benefiting others. The study has been done with a view to understand the customers opinion as to how they feel. Instead of marketing products or services, the campaign markets health and socialbehaviorlifestyle etc. A variation of social marketing has emerged as a systematic way to foster more sustainable behavior. All these groups have different needs and wants, therefore the ethical conflicts are likely to take place. Pdf over the past few years, globalization of markets and business. But the high road is not always the easiest path to take. Abstract over the past few years, globalization of markets and business organizations has increased the number of entrepreneurs and corporate executives involved in international and multinational joint ventures and strategic alliances.

Consumers have many concerns about how well marketing and businesses, as a whole, serve their interests. Problems may arise when social marketing interventions aimed at helping one segment. An examination of the cultural variables suggests that there is a relationship between two of hofstedes cultural dimensions i. Johnson thinks about and addresses its environmental and social impacts and challenges. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. First, when there is a difference between the needs of the company, the industry, and society. Social marketing is patronizing and manipulative with its focus on behaviour change, social marketing appeals to peoples base instincts social marketing extends the power imbalance between the state and individuals in favour of the state. Social, ethical and legal issues in marketing social and ethical issues.

Pdf ethical and social responsibility in global marketing. Ethical issues in marketing have been discussed for over half a century now, which. Ethics in marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. Some of the most common ethical issues in international business include outsourcing, working standards and conditions, workplace diversity and equal opportunity, child labor, trust and integrity, supervisory oversight, human rights, religion, the political arena, the environment, bribery and corruption. You know right from wrong, says laura hartman, professor of business ethics at the depaul university college of commerce and author of business ethics. This research study sought to identify whether there is a relationship between ethical perceptions and culture. Rather who adopted the code as a recommendation to countries to set policy and legislation according to each country. Ethical issues in international marketing pdf scribd.

Now we are a large international company with a sizable american business. While these protections are in place, legal and ethical issues arise because the majority of consumers are either unaware of such protections or cannot bothered to report petty offences. Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. Had we had information about the retail outlet in malawi that displayed. Increased globalization gave rise to a lot of problems. Ethics and international marketing emerald insight. International business neon garb is an international. The international code of marketing of breast milk substitutes cannot be a requirement. Social issues in marketingmeaningsocial marketing, also sometimes called health marketing or behavior change communication,came about from applying general marketing theories or concepts to health and social issues. Many of the ethical issues and dilemmas in international business are rooted in the fact that political systems, law, economic development, and culture vary significantly from nation to nation. This finding supports the hypothetical linkage between the cultural environment and. Pricing in different countries, particularly developing ones, for essential goods such as water, food, and medication. Ethical marketing has many advantages, but few companies would undertake an ethical marketing strategy if it reduces profits.

Ethical issues in international marketing professor. Social responsibility in the globalmarket place criticisms of international advertising, especiallyin developing countries, does not focus on retailadvertising, which brings together buyers andsellers and provides consumers with informationabout the local market, nor does it focus onindustrial advertising where businesses aretargeted not the. Ethical issues in international marketing posted on november 17, 2011 by michael czinkota corporate governance, responsibility, intellectual property rights, and corruption all fall under the ethical obligations experienced by multinational enteprises today. Over the past decade, many ethical, legal, and social issues elsi associated with genetic testing and research have been raised. If ethical marketing proves to be cost prohibitive, many companies will abandon the effort.

Chapter 2 global, ethical, and sustainable marketing 35. Ethical, social, and political issues in ecommerce in e. Ethics and social responsibility in international business 8 even though certain ethical norms such as honesty, integrity, and loyalty are integral parts of most societies, the intensity of adherence to these norms can vary substantially. In the later part, the ethical challenge faced by the companys in marketing new product in a different country is discussed. Ethical issues in international marketing globaledge. Consequently, what is considered normal practice in one nation may be considered unethical in others. There are 6 ethical values that marketers are expected to uphold, and these are. Studies have endorsed that ethical marketing relationships engender a great deal of trust and commitment in global marketing. Ethical issues in international marketing erdener kaynak. Theoretical development in ethical marketing decision making.

Globalization and international marketing ethical issues are allied with one another. The companys problems began in the mid1990s at the executive level. The real issue is whether companies want to appear ethical or truly commit to a marketing behaviour that will place consumer and social welfare before their. Social media is a platform for people to discuss their issues and opinions. A business is responsible not only for treating its employees and customers well, but also for keeping up its end of the bargain with society at large. Global, ethical, and sustainable marketing pearson.

Ethical issues relating to tracking consumers in an international marketing context. Ethical issues in international marketing professor michael. Youre a member of the marketing team for a b2b company that sells software to restaurants. Ethical and social issues in is hong kong polytechnic. Ethical issues must be considered in all integrated marketing communication decisions. There should also be a fit between the company and the cause. International marketing ethics, globalization and social responsibility affected each other. Ethical issues in international marketing 1st edition. Nov 17, 2011 ethical issues in international marketing posted on november 17, 2011 by michael czinkota corporate governance, responsibility, intellectual property rights, and corruption all fall under the ethical obligations experienced by multinational enteprises today. Corporate social responsibilty csr and ethical issues in marketing 299 society. Social responsibility is an important part of business ethics.

A hallmark of this book is its international dimension along with highprofile case studies. From 1950 to 2000, world trade expanded almost 20fold, far outstripping world output, which grew by six and a half times wto, 2001. Keywords ethical marketing, ethical issues, marketing strategy, theory of ethics introduction marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Responsibility accept consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment. This chapter provides a brief overview of some of the major elsi concerns related to genetic testing. Careful research is the best way to predict the effects of a change in strategy. Ethics and global marketing in the 21 century by dandeson d. Request pdf ethical issues in international business the international business environment, through its cultural and economic diversity, often puts international managers in great difficulty.

Ethical issues relating to data collection, usage and sharing of data across platforms in an international marketing context, o. Current and emerging ethical issues in marketing new directions and proposals by ahmed adnan alnuemat albalqa applied university abstractthe intention of this article is to set up the need of ethics and the postulation of social responsibility by productions in the marketing region. Factors affecting ethical decision making in marketing according to these researches, it is clear that marketing ethics of today relates to issues such as trust, honesty and fairness, conflicts of interest, discrimination, privacy, and fraud. In an international business, the most important ethical issues involve employment practices, human rights, environmental norms, corruption, and the moral obligation of international corporations. For internet social media marketing, it is her ethical responsibility to be honest and truthful regarding sales items, which means only posting true product information and pricing. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from.